Tracked by KASHYAP KRISHNAN R
Concept - Johnnie Walker has selected every aspect presented in this ad very carefully. There is a library with books and busts of famous personalities. These things bring to mind, the past and its glories- revealing to us time- which is the essence of this setting. The sun rises and sets, which is an expression of the way JW has stood with time. Then the android speaks about the brand. The android is Johnnie Walker. If you watch closely the words spoken and the imagery, there is correlation. You can see fluids moving inside as the android speaks. They bring to mind the whiskey itself and makes you associate it with modern technology. This technology angle is a new one in whiskey marketing.
Target Audience - Since this product is niche in its category it is targeted at people who are rich and successful and also people who wish to be rich and successful. The setting and the accent of the android both cater to these segments.
The android is a tool, used to allow Johnnie Walker to talk to us. In the end, we are the future- the ambitious, the great, and the entrepreneurial.
“You can achieve immortality simply by doing one great thing… KEEP WALKING”
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