Tracked By KUMAR RAUNAK
Nestle maggi has come out with another marketing masterstroke to engage its target consumers and create excitement around the brand by launching the all new maggi with a mystery flavour. Under this campaign the consumers are asked to taste and name the flavour and send in their entries via sms, facebook fan page and email. This campaign is being supported by some good television commercials and print ads. The entire campaign is designed by advertising agency Publicis India.
Nestle maggi has come out with another marketing masterstroke to engage its target consumers and create excitement around the brand by launching the all new maggi with a mystery flavour. Under this campaign the consumers are asked to taste and name the flavour and send in their entries via sms, facebook fan page and email. This campaign is being supported by some good television commercials and print ads. The entire campaign is designed by advertising agency Publicis India.
This is an engaging way to keep the target consumers excited about the brand and maintain the novelty factor. Maggi which has had virtual monopoly in India in packaged noodles market has off late seen some good competition from players like Glaxosmithkline’s Foodles, HUL Knorr soupy noodles, Ching’s secrets, and Smith & Jones. In order to avoid ceding ground to such players this kind of marketing strategies would stand them in good stead.
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