Contributed By AMAN OBEROI
It's not just about cooling anymore. Most Air Conditioning brands are having to sweat it out in order to differentiate themselves from the rest.The basic function of cooling simply isn't enough for these brands to sell.
Carrier still focusses on their core competency of Even Cooling , Just like in the Office.
On the other hand we have Voltas which focuses on Sensible cooling, and reduced power bills. A very TATA way of going about things - solid and sensible products for the value conscious and discerning Indian customer. They have continued their concept of using Kids to showcase the fact that even kids know that Voltas provides Sensible Cooling techniques.The latest series of commercials have kids using Nursery Rhymes such as Jack and Jill, Humpty Dumpty etc. to drive home the point of reduced power bills.
Hitachi i-Clean AC
Hitachi seems to promote itself on the ease of maintenance factor that its AC's feature. The new line of i-Clean AC's do not require the tedious process of the yearly cleaning that is required for other AC's.
Panasonic Hide and Seek AC
Panasonic seems to use the dual strategy of a Brand Ambassador as well as a product Innovation. They have come up with a cube AC,which is a slightly squared to rectangle shape and will be in the shape of cube on the whole and thereby giving you an aesthetic look to your interiors and may look unique unlike the regular split ACs.
Samsung Virus Doctor AC
Samsung has decided to bank upon the popularity of its brand ambassador as well as the fear that viruses have created in the mind of the public . They try to showcase the AC as an effective way to keep the house Germ free and Virus Free.This AC seems to be certified by various organizations like Kitasato, Yeonsei, Retrosceen, Chungnam National University, BAK UK, RTI test. This is the first of its kind air conditioner to hit the market, made possible by Samsung.
Onida Pre Cool AC
Onida makes use of an everyday situation in the life of most people , the problem of entering a heated home and then having to switch on the AC.
Onida Air Conditioners have come up with this Pre Cool ACs which just does that without any hassles. Just before you are about to enter or nearer your home just send an SMS from your regular Onida Pre-Cool Mobile Phone to the AC receiving device and now your Airconditioner will be switched on automatically without any manual intervention and when you enter your home, then you can enjoy the full coolness of the AC immediately upon your entering. You will need to send the SMS “AC ON” to the receiving device to make your air conditioner switched on automatically. They have clearly differentiated themselves with respect to the competition and have created a strong impact in the consumers mind, who remembers it as the SMS wala AC at the time of purchase.
LG active AC
LG uses its status as the official sponsor of the ICC world cup to draw attention to its tagline STAY HEALTHY, STAY ACTIVE. It focuses on the benefits of clean germ free air conditioning, and how it leads to a more active lifestyle.
It's not just about cooling anymore. Most Air Conditioning brands are having to sweat it out in order to differentiate themselves from the rest.The basic function of cooling simply isn't enough for these brands to sell.
Carrier still focusses on their core competency of Even Cooling , Just like in the Office.
On the other hand we have Voltas which focuses on Sensible cooling, and reduced power bills. A very TATA way of going about things - solid and sensible products for the value conscious and discerning Indian customer. They have continued their concept of using Kids to showcase the fact that even kids know that Voltas provides Sensible Cooling techniques.The latest series of commercials have kids using Nursery Rhymes such as Jack and Jill, Humpty Dumpty etc. to drive home the point of reduced power bills.
Hitachi i-Clean AC
Hitachi seems to promote itself on the ease of maintenance factor that its AC's feature. The new line of i-Clean AC's do not require the tedious process of the yearly cleaning that is required for other AC's.
Panasonic Hide and Seek AC
Panasonic seems to use the dual strategy of a Brand Ambassador as well as a product Innovation. They have come up with a cube AC,which is a slightly squared to rectangle shape and will be in the shape of cube on the whole and thereby giving you an aesthetic look to your interiors and may look unique unlike the regular split ACs.
Samsung Virus Doctor AC
Samsung has decided to bank upon the popularity of its brand ambassador as well as the fear that viruses have created in the mind of the public . They try to showcase the AC as an effective way to keep the house Germ free and Virus Free.This AC seems to be certified by various organizations like Kitasato, Yeonsei, Retrosceen, Chungnam National University, BAK UK, RTI test. This is the first of its kind air conditioner to hit the market, made possible by Samsung.
Onida Pre Cool AC
Onida makes use of an everyday situation in the life of most people , the problem of entering a heated home and then having to switch on the AC.
Onida Air Conditioners have come up with this Pre Cool ACs which just does that without any hassles. Just before you are about to enter or nearer your home just send an SMS from your regular Onida Pre-Cool Mobile Phone to the AC receiving device and now your Airconditioner will be switched on automatically without any manual intervention and when you enter your home, then you can enjoy the full coolness of the AC immediately upon your entering. You will need to send the SMS “AC ON” to the receiving device to make your air conditioner switched on automatically. They have clearly differentiated themselves with respect to the competition and have created a strong impact in the consumers mind, who remembers it as the SMS wala AC at the time of purchase.
LG active AC
LG uses its status as the official sponsor of the ICC world cup to draw attention to its tagline STAY HEALTHY, STAY ACTIVE. It focuses on the benefits of clean germ free air conditioning, and how it leads to a more active lifestyle.
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