Tracked by VARUN VASUDEVAN
Talk about crazy viral promotion to help top of mind recall for the word 'Chaat'! Bingo will be hoping that this virus spreads.
The Mad Angles family just got bigger as ‘Masti Chaat’ sashayed into the Bingo rack, dressed in pink and purple.
Highly visible (It’s goddamn everywhere thanks to ITC's strong distribution network) and competitively priced (Rs. 10 for 50 gm and Rs. 20 for 120 gm), this Bingo product has aroused a lot of curious tongues.(The Tamarind-Pudina combination has already made my mouth water!)
While the ‘crazy’ TVCs that coincide with a ‘Bingo’ flavor launch have been absent, the brand is whipping up a frenzy on its Facebook page. Every wall posting by the Bingo Marketing guys (and they are quite regular), starting January 3rd, 2011, has been about ‘Chaat’. Fans have been quizzed about their favourite chaat dishes, the local vendors from whom they buy chaat etc. Throw in a contest giving away free pen-drives, sling bags and T-shirts and the people are hooked.
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